PostBack lets business rate customers… anonymously

This website is supported by the PostBack Incubator Program

PostBack was created to give businesses, and those working in customer service, a platform to be able to rate and review customers. You help strengthen the business community when you rate and review customers and clients. Plus, the more reviews that are created, the more insights you can use, too! Here are five things we love about PostBack:

Open to All Industries

Any business from any industry can use PostBack. However, if there are specific guidelines like HIPAA, you will need to determine whether or not it is appropriate for you to rate your clients. Consider PostBack like a referral network at your fingertips. You can search reviews of customers and clients left by other businesses in your industry or location. Find the good eggs and avoid the red flags.

Designed to Protect Your Business

Your business is protected several ways when you use PostBack to review your clients and customers:

  1. Anonymous — Your personal and business information never display.
  2. No blogging — There are no open text options for creating your customer review which helps prevent you from sharing something that may have legal repercussions.
  3. Icons — Choose from a set of icons to tell your side of the story. This keeps your legal team happy.

Foster Customer Accountability

The phase “the customer is always right” has dropped a key part of the original philosophy… and has led to some bad behavior. When the customer knows they may be rated too, it’s our hope that they make better choices and act more respectfully to you and staff at your workplace. Set your expectations from the start by displaying a notice to the customer that they may be rated on PostBack.com. PostBack is offering a free window cling to help your business >

Key Features of PostBack.com

  1. Rate and Review Customers — Now you can post back about your customers and clients. Your business has been reviewed, and now the customer is too. Rate a customer >
  2. Search Customers — Get first-hand customer insights left by businesses in your industry and/or location. You can also filter by type of client (e.g. non-payer). Search reviewed customers >
  3. Create Watchlists — Users can save their custom searches as Watchlists that get updated each time you log in. Start a Watchlist >
  4. Bookmark Individual Reviews — If you find a customer review you want to keep track of, you can save it as a bookmark. Search reviewed customers >
  5. Access Customer Service Resources Use the PostieDex Guide to Customer Types to better prepare for all types of customers that may come your way.
  6. Extensive Industry Blog — The PostBack blog contains customer service and business topics, insights about being a startup, and dives into issues around social media and online reviews. A little bit of something for everyone. View the latest blog posts >

App Coming Soon

PostBack has an app in development to make it even easier to rate and review customers on the go. The app should be launching mid-2026 and we’ll include an update here when it’s available.